When women want boots that are comfortable, sturdy and long-lasting, they think of one name. Timberland has been around for over 35 years, and the name stands for quality, utility and comfort; all things that founder Nathan Swartz dreamed about from the beginning. Although, Timberland began as a casual shoe manufacturer primarily for men, it has changed over the years, morphing to keep pace with the needs of a growing customer base, which needed to encompass women.
History
Timberland began when Nathan Swartz bought out Abington Shoes in 1952. Although he knew nothing about the shoe trade at the time, he had a knack for business and a vision for the industry. Swartz learned the trade quickly and then analyzed the market to see where his new business would fit in. Paying attention to the market and customer needs, he quickly grew the small company into a contender.
Time Frame
By 1965, Timberland sealed its place in history with the introduction of injection molding. The process revolutionized the footwear industry and the Timberland brand name was born. It took another eight years for the company to move from leather shoes into boots. By 1985, however, Timberland boots were both well known and highly respected. That led other countries to clamor for international export. In 1990, the company expanded to include styles specifically with women in mind. In 1996, the focus adjusted again to make boots for children, including young girls. In 2005, Timberland bought out Smart Wool Corporation in order to incorporate their temperature regulating capabilities into their boot and apparel products. The following year, Timberland acquired Howies and created an active sports footwear division. In 2007, it also encompassed I Path, a sports company focused specifically in the skateboarding arena.
Types
Timberland makes boots for men, women and children. Their product line includes casual, everyday footwear, active sports and specialized sports footwear, like hiking boots, as well as professional grade boots. Products come in a variety of materials, colors and styles ranging from below the ankle shoes to mid and tall, mid-calf boots. Product names include: Howies -- shoes and gear built with the environment in mind; I Path -- footwear and apparel for the skateboarding industry; the standard Timberland boot -- built for outdoor use; and Timberland Pro -- a boot for the working man or woman. Many Timberland boots can be customized, allowing consumers to choose materials, colors and specialty stitching and embroidery, including monograms. Many boots are made to be waterproof, stain resistant and extra long wearing. Boot prices for women typically begin around $39.99 and go up from there, generally remaining just under $200.
Significance
Timberland not only produces products that women love, they do it with certain concerns in mind. The company strives to make premium boots that are durable, practical, stylish,and affordable. But that is not their only concern. They also take into consideration the communities in which their products are made. The company actively participates in community programs, infusing capital and volunteer resources. The business is equally concerned about the safety of the planet. They continue to adjust how and with what materials boots are made. They are equally committed to making an outstanding product, as well as one that is environmental friendly.
Geography
The home office for Timberland is located at 200 Domain Drive in Stratham, New Hampshire 03885. Timberland retail and factory stores are located throughout the US, Canada, Europe and Asia. International sites are located in France, Japan, and the United Kingdom.
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