About Havaianas ~ Women Shoes Advisory

Havaianas is a popular brand of sandal originating in Brazil. It has gained a lot of attention around the world with its wide variety of styles and colors, as well as its comfortable rubber design. Most well known for its flip flops, the brand has begun reaching out into different variations on this popular shape. Havaianas footwear comes in styles for women, men, children and infants as well as in special edition styles.

The first pair of Havaianas was made in 1962. They were based on the design of the Japanese Zori, a type of sandal made with fabric straps and rice straw soles. Because of this, Havaianas all have a textured rice pattern on the soles. In the 1990s, the sandals began gathering popularity. Brazilian television stars appeared in commercials and the brand's colorful magazine ads. The Havaianas brand continued to grow throughout the 1990s, with more colors and an expanded line. By the year 2000, the popularity of Havaianas was spreading to other countries. Now, Havaianas shoes are sold in more that 60 countries and come in a wide spectrum of colors.

Havaianas has had many milestones throughout its existence. As early as 1970, Havaianas sandals were being copied. The slogan "The Real Ones" was born because of knock-offs on the market, as well as emphasis on the fact that the sandals "don't smell, don't lose their shape, and the straps don't get loose." In 1998, a special Havaianas model was created for the World Cup, with a small Brazilian flag on the strap. The model became very popular as a symbol of Brazilian pride. Beginning in 2003, Havaianas sandals became a part of the Oscars, with exclusive models being given to all the nominees. In 2004, a special sandal was created in partnership with jeweler H. Stern. They had an 18k finish and were encrusted with diamonds.

Women's Havaianas come in 36 different styles. The most popular woman's style is the Slim Fit Havaianas. The Fit-style sandal is shaped like a normal flip flop in front, but the straps extend around the back of the foot and buckle, so they are more secure than a traditional flip flop.

Men's Havaianas come in 18 different styles as well as a variety of colors and patterns. Men's flip flops come in a variety of styles, including the Casual, which has a more refined shape than a traditional flip flop, as well as the Wave, which has a contoured foot bed for comfort.

Kid's and Baby Havaianas come in a variety of colors and patterns, some the same as their women's and men's counterparts and others in more suitable designs for children, such as space ships and flowers. Baby Havaianas have a strap to secure around the back of the foot.

Limited Edition styles of Havaianas are patterns and colors that they do not regularly make. They change all the time, so if you want them you had better be quick. Examples are women's flip flops with the straps covered in Swarovski crystals, popular cartoon characters, or limited edition patterns or colors.

Havaianas has corporate offices around the globe. All the styles of Havaianas in production are available on its website, as well as at popular department stores in the United States, like Macy's and Nordstrom. In 2009, a new Havaianas store in Sao Paulo, Brazil opened. The store contains the complete line of sandals, as well as special editions, new styles and options for customized Havaianas.

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O comercial "Av" das Havaianas, criado pela AlmapBBDO, mostra o charme de Cau Reymond, que vira o foco de uma conversa entre av e neta na mesa de um ...
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