Wednesday, July 3, 2013

How to Design Your Own Shoe Contest

How to Design Your Own Shoe Contest

Holding a contest for 'the best shoe design on the planet' is a great way to recognize folks who dream in shoes and spend their waking hours designing them. Pay close attention to some of the rules and suggestions that govern contests to smooth the way for a well-run promotional program, which can go a long way to help and motivate talented people to get a head start on their path to design fame and fortune.

Instructions

    1

    Identify the reasons you want to hold a 'design your own shoe' contest. Clarify your mission: Is it to bestow recognition on a talented designer, help underwrite a design scholarship or promote your own agenda, website or cause by staging a contest that will send business prospects your way?

    2

    Conceive a list of goals and objectives. Earmark a cash prize if that's to be the payoff for the winner. Understand the difference between a contest and a sweepstakes (a contest requires skill while a sweepstakes is all about chance and random selection). Compile rules and regulations to govern the entry and award process.

    3

    Solicit shoe businesses---manufacturers, retailers, designers---for prize donations for your 'design your own shoe' contest. Recruit a panel of judges, each of whom is credible and credentialed in the shoe industry---to add prestige and credibility to your contest. Create a checklist of criteria on which you'll judge entries.

    4

    Promote your 'design your own shoe' contest in a variety of ways: website, flyers, radio and TV announcements. Contact art and design departments and schools in your community so students of all ages and at all stages of design proficiency can participate in your event. Process entries.

    5

    Cut off entries with deadline postmarks. Stage an in-person judging event or make photocopies of all submissions and send a packet to each judge for their evaluation. Use a point system to keep reviews on the up-and-up: Ten points for excellence to one point for awful.

    6

    Select a winner and, if appropriate, second- and third-place winners and notify them immediately by phone or e-mail. Post shoe contest results on your website. Thank everyone entering your contest and encourage them to try again next year if you've already got a plan afoot to stage another event of this sort.



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